A360 Camp Logo

Our marketing team needed to add "camp" to the Austin 360 logo for a new summer camp webpage. It was part of an established campaign so they needed it to be subtle to match the branding. From left to right you can see the gradual changes I made to the logo while keeping the branding intact. I added to the top of the logo the trees and the word "camp" with a tent for the letter A. It's playful and meant for kids and worked perfectly.